An agency with one opinion: be the citation.

Protony exists because search changed faster than marketing teams did. Buyers now ask an AI before they ever see a results page, and the AI cites a handful of sources. Most companies have no idea whether they are one of them. We make sure you are.

Who runs it

Protony is founded and run by Anthony Barranco. By day he leads generative engine optimization and cross-channel paid media for a Fortune 100 technology company, where he built the AI visibility program and the dashboards that track it. Before that he ran media activation and social for the same company's commercial business, and digital advertising operations for a healthcare publisher. He holds an M.S. in Integrated Marketing Communication from Roosevelt University and a journalism degree from the University of Missouri.

That mix matters. GEO sits between technical SEO, content and analytics, and most agencies are strong at one. Anthony is comfortable in robots.txt, JSON-LD and conversion APIs, and equally comfortable rewriting a page so a model can quote it.

How we work

Small on purpose. You work directly with the person doing the work. Fixed scopes, so you know the price before you start. Every engagement begins with the same audit you can run free on our home page, and ends with a before and after score you can show your boss.

We practice what we sell

This site publishes an llms.txt, Organization, Service, FAQ and Dataset schema, one H1 per page, question-style headings, named authorship and dates. Run protony.ai through the grader any time. If we ever score below an A, tell us.

Where

San Diego, California. Clients anywhere in the US. anthonymbarranco@gmail.com